Why so serious? Not everything is for clients and the old cashola - so here's a bunch of design work for our friends, their events, their album releases, their birthdays and why not.

Who Do You Think You Are? was a conceptual portrait project conceived by Matt in 2011, in collaboration with his photographer friend John Sanders. Matt wanted to create a photographic time capsule of his friends and family - the challenge to make images in creative partnership with the subject for a more personal, involved result than just a straight portrait – to create a unique, iconic image of themselves or one that somehow represented their relationship.  

Check out John's work at: johnsandersphotography.com

And here's a short fun 'making of' film that mystifies the process...

Portrait Project 2011 The Concept Who Do You Think You Are? was a conceptual portrait project conceived by Matt in collaboration with his photographer friend John Sanders. Matt wanted to create a photographic timecapsule of his friends and family, but…he wanted to make images in creative partnership with the subject for a more personal, involved result than just a straight portrait, so set them this challenge – to work with him to create a unique, iconic image of themselves OR one that represented their relationship. The Images We tried to impose no restrictions on costume, props, make-up or location – which led us to some weird scenarios…hanging naked painted men from trees on Hampstead Heath, protecting Brazilian dancers in Brixton pubs to coaxing porn stars in Soho. Matt and John shot two studio days, 5 location shoots and then, after a month for Matt in Photoshop… The Exhibition The subjects had not been allowed to discuss their concept with anyone, and the 22 finished portraits were finally unveiled simultaneously in a purpose-built gallery space…the subjects all took their photos home with them. Matt would like to thank John, Peter Müller (top assistant), and everyone involved for their support, enthusiasm and commitment to the process – a book is in the works. www.johnsandersphotography.com